ABOUT THE BOOK

 Marketing is a dynamic field and marketing profession has to be innovator to understand the pulse of consumers and develop the strategies to serve them better and provide delight to them. For retaining the consumer. The marketing fundamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects. Effective managers know that firm success comes from identifying required tasks. Assigning tasks according to achieve shared purposes. The present book has been conceptualized and designed with an objective to provide meaningful insight in to the case studies in Marketing Management.

ABOUT Author

 S.L. Gupta, Professor of Management Studies at Birla Institute of Technology, Mesra, Ranchi, is PGDBM from center for Management Development. He has been Head of Department of Business Administration. Maharaja Surajmal Institute, an affiliated institution of G. G. S. I. P. University., Delhi. He has been senior faculty member at Institute of Management Science and Productivity Research. Delhi Productivity Council, New Delhi. Dr. Gupta is prolific writer and written more than 20 books in the field of management and has outstanding command in the field of Marketing  management. He has more than 15 years of experience in teaching, research and consultancy.

R.K. Suri, Manager, Educational Consultants India Ltd, is an MBA. He had done Ph.D. from University of Delhi. He also hold degree in Law.